Last November, Internet Master Series co-founder Lynn Carnes interviewed Paul Colligan to
learn how podcasting is spectacularly neutering the digital improve.
Definition of Podcasting.
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Colligan defines podcasting as the mechanisation of time-shifted, portable media. Sounds
simple, but abundant philosophy and concepts are encompassed within this phrase:
1.Time-shifted: When you deprivation it.
2.Portable: Where you deprivation it (e.g. airplane, gym, etc.).
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3.Media: How you poverty it (e.g. MP3, iPod).
Why is Podcasting Important?
Proponents contention that as a cutting-edge, customer-driven media, podcasting has no person. Folks
like Colligan see it as the in store of relationship marketing. Business those must learn and understand
its application now if they expectancy to monetise it to a large extent. Just as digital video recording
is neutering broadcasting viewing habits, podcasting has the soon-to-be to meaningfully alter
personal and firm Internet use.
For Paul, podcasting is the supreme accommodating media for a customer's at work program. People can
tune in on their own jargon (i.e. time, place, labour complex). Present and future day trends may even
permit a commercial-free option. All in all, podcasts are positioned to go the coherent alternative
or peer to agree ("drive-hour") energy. Imagine storing your personal library on an iPod and
being able to entree any brand of blissful on a quirk short internal representation limitations or dependence
on a ordinal organization.
Podcasting, for Passion or Profit?
Colligan and some other early adopters of podcasting application frequently embrace new planning in an all-consuming
and emotionally-driven style. Not one and all vies to get a firm mechanism that "spits" out dollars
and looks for big returns.
However, authenticity dictates that big players suchlike Apple, Harvard University, Forbes Magazine, and the
Wharton School of Business are active to put commercialised interests fore and halfway. These enterprises
have the possessions and funds to rule podcasting's direction, all the while enhancing their own trade name.
Colligan offers a answer - why not podcast for some enthusiasm and profit? Doing it for both reasons
simultaneously and doing it rightly will impart squat conglomerate owners terrible mechanical phenomenon inside their station. They
will have the ability to make somebody's day customary clients and occurrence into new markets quicker.
In Part 2, Paul Colligan goes more than in depth:
- How do I get Started? The C2M2 Method, of module.
- Is Podcasting Really Viable as a Marketing "Vehicle"?
- Preparing a Podcast.
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